Cloud
Public Cloud Strategy for Mid-Market Companies
Strategic guidance for mid-market companies adopting public cloud: choosing providers, managing costs, and maximizing business value.
8 min read
☁️ Navigate the Public Cloud
Mid-market companies face unique cloud challenges: too large for simple solutions, too small for enterprise discounts. This guide provides strategic guidance for cloud adoption at scale.
Cloud Provider Selection
☁️
AWS
Market Leader
✓ Strengths:
Broadest service offering, mature ecosystem, extensive documentation
★ Best for:
Technical teams, complex requirements, startup-to-scale
⚠ Consider:
Steep learning curve, pricing complexity
☁️
Microsoft Azure
Enterprise Integration
✓ Strengths:
Microsoft ecosystem integration, hybrid cloud capabilities
★ Best for:
Windows workloads, Office 365 users, hybrid deployments
⚠ Consider:
Complex licensing, documentation gaps
☁️
Google Cloud
Data and ML
✓ Strengths:
Competitive pricing, strong data analytics, Kubernetes leadership
★ Best for:
Data-intensive workloads, containerized applications
⚠ Consider:
Smaller service catalog, less enterprise support
Cloud Cost Management
📏
Right-size instances based on actual usage
📅
Use reserved instances for predictable workloads
⏰
Implement auto-shutdown for dev/test environments
📊
Regular cost optimization reviews
🏷️
Tag resources for cost allocation
Security and Compliance
🔐
Identity & Access Management (IAM)
Control who can access what
🔒
Encryption
At rest and in transit
🔍
Security Assessments
Regular pen testing and audits
✓
Compliance Certifications
Industry-specific requirements
🔄
Disaster Recovery
Business continuity planning
Cloud Migration Strategy
1
Start with non-critical applications
2
Use lift-and-shift for quick wins
3
Refactor for cloud-native benefits over time
4
Plan for data migration carefully
5
Test thoroughly before cutover
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